Case Studies

Aceis

About the Brand:

Australian Career Education and Immigration Services (ACEIS) is an education consulting and immigration services organization. It was established, by a team of individuals with an undaunting passion for creating and nurturing young minds for global career opportunities. They aspire to provide career counselling, professional services and personalized support to students and immigrants. Headquartered out of Melbourne, their turf extends beyond Australian border to cover multiple Asian countries, key among them being India and Bangladesh.

Goals/Objectives:

• Establish the brand on digital
• Generate quality leads
• Improve the lead conversion rate
• Increase website traffic
• Increase social media traffic and overall engagement
• Improve Google search rankings

Approach/Steps:

• Result-driven marketing strategy focusing on innovative content types
• ROI-driven campaigns on different social media platforms
• Blogs optimization to increase the search results
• Website designing and optimization
• Monthly report management of all organic and paid results for robust social analytics

Results:

• After executing the traffic campaigns on social media, the website traffic increased by 145% in just a span of 3 months.
• The engagement on social also increased drastically with noteworthy increase of shares.
• LinkedIn Ads helped increase the visitors of the company’s blog page by 312%.
• The search campaigns coupled with the innovative SEO strategies helped in improving the search rankings in just 3 months.
• The lead generation campaign brought excellent results and the lead conversion rate increased by 134%.