Case Studies

Pran Frooto

About the brand: Frooto was launched by Pran in Bangladesh in 2007 as refreshing mango juice & quickly went on to become the leader in juice category market.

Goals/Objectives: Creating contests around the regional version of the popular game show, of which the brand was the prime sponsor. Create brand awareness and taking the brand to a new high by extracting huge engagement.

Target Audience: The core target group of the brand, which is people falling in the age bracket of 18-40.

Strategy & Execution: Weekly contests were run, telling the audience to correctly predict the next elimination from the show and to win prizes. One Grand winner was flown to Lonavla from Kolkata in order to visit the game show’s sets and meet the star host.

Results: 1 million users reached

1,34,835 people engaged

Engagement Rate: 16.77%