Case Studies

Amplifon

About the Brand:

Amplifon SPA is an Italian company, based in Milan, and the world's largest hearing aid retailer. Amplifon wanted a complete digital sales funnel. Right from the lead generation campaigns to a customized lead management system.

Goals/Objectives:

• Get relevant leads by enabling registration for Free Hearing Test.
• Amplifon targeted 600 leads per month

Approach/Steps:

• Customized landing pages were created with proper brand communication,
• Offers and CTA to entice the users to take a free hearing test.
• Google adwords, Facebook Ads and Display banner campaigns was used.
• Target Audience: Mainly elderly people between the age group of 40 to 65.
• Influencers were targeted in the age bracket.

Results:

On an average Amplifon is getting 500 to 600 people registering for Hearing Test.