Why the need for a brand agency?

You may run a small business or a big one. However, to achieve more profits and track costs, it is essential that you hire a brand agency which will successfully manage your marketing strategy and help you attain your goals. The agency will use the right kind of advertising and online platforms to bolster and promote your brand.

A brand consultant or an agency is essential for building a future strategy of a company too. You can find out exactly what your brand is going to be transformed into over the years with the help of a good brand agency in Melbourne. This will also let you maintain a consistent posture about your brand, whether it’s about the integrated marketing services of yours or the website, because brand consistency is actually quintessential in brand management. The importance of a brand consultancy becomes very obvious when you realize that brand management is not just simply having a logo for your product. It’s about being able to stand out from the crowd by creating a position for yourself and an identity for your organization.

The soul of your business is your brand. So you should protect it at all costs with the assistance of the brand consultant or agency that you hire. The agency will preserve and maintain the brand and its image and at the same time send out clear messages on your behalf.

So how would you select the right brand agency in Melbourne?
You may consider a few factors given below:

• Placing your trust

You hire a brand agency because you essentially trust that it can effectively assist you in growing your business. You also believe that it understands what your brand wants to convey and that it can positively send out the right messages to the people you want to reach out to. A lopsided fit between a business and an agency can lead to miscommunications and frustrations.

• Affordability

Honestly speaking, the dreams that you have about your brand’s future, is only achievable and feasible if you have the right kind of finance available. The biggest component in making marketing plans is affordability. To ascertain the budget for your business promotion you need to have a marketing plan which is well-developed. Also, before an agency is hired, goals and needs should be clearly defined. You have to know whether you require design services, a new website or digital support. This will help you to discuss with potential agencies armed with a perfect vision and budget. However, as an agency offering customized branding solutions in Melbourne, we come out as quite economical.

• Area of expertise

Once you have decided to hire one, find out the agencies that have familiarity with the kind of business you have. When a small business wants to engage an agency, it does so with the recommendation of other small enterprises. This is wrong, because mostly none of them have anything in common by way of their operation with the one on the lookout for an agency. You should be careful and select an agency which has experience in your field of work. The projects, activities and assignments of most agencies revolve around a particular area of expertise. It’s important to validate the expertise available. You can ask for case studies because any trustworthy and dependable agency will have them ready. As a reliable agency and brand consultant we always keep these ready for furnishing.

• Clients and feedback

It’s absolutely essential that the agency that you select has proper experience in the field of your work to ensure the marketing style that they are going to apply is result oriented. Visit its website to find out if it has a “clients” section or a “portfolio”. Personal reviews of the agency and experiences that others had about it help to learn a lot about the company. You can also ask about referrals. A brand consultant or agency if asked for should connect you to other organizations that it has worked with. Utilize this opportunity and talk to a few. The fact is that good agencies generate quite a lot of business because of their fairness, reliability and efficiency.

• The experience

Another important aspect of the agency that needs to be looked into is its experience. Experience does have a role to play, although it is not fair to state that an agency with only a couple of years of experience is unskilled vis-à-vis another with around two decades of it. Fresh blood is definitely a good thing since it gives fresh perspectives and mindset. That said induction of young folks at the cost of experience is unwise. A highly experienced agency has come up against various branding scenarios and surely has attained the capability to address the unique requirements of your company. If you want, you can also contact our brand agency in Melbourne since we have the requisite expertise and experience to lead your business to success.

• Long term relationship

A brand consultant or agency is not a vending machine. An agency and a client need to develop and nurture a relationship. Although it may start little by little and bit by bit, eventually it should become a steady one. This will help to bring out the best output. So an agency which can grow with you is ideal. Although your immediate needs may be minimalistic but very soon the needs will grow. Therefore the agency that guides you through your growth phases is best for you.

• Communication

When you invest in an agency to make your brand grab eyeballs around, ensure that communication channels are wide open because you should be able to connect as often as you need to. Ask your brand consultant about the frequency of availability of the company’s personnel during the day, especially the ones you need to contact. Generally, companies are available all day long on any working day and may even provide a senior knowledgeable person as contact, who can shed light on most of the things you need to know.

Some of the most common services that you get from a brand consultancy:

1. Website Auditing Solutions

A strong online presence is impossible without a robust website. So as a part of brand strategy evaluation, a brand consultancy company offers website auditing solutions. With the aid of website auditing, a brand consultant is able to grasp your latest online position.

2. Suggestions Post Research

Many companies don’t have any idea about ways they can start creating a brand on their own. As a consequence they contact brand consultants. An agency or consultant explores the marketplace for you and offers you good suggestions. It also guides you properly so that you have a superior game plan and may even help you to start a new one. Sometimes it may advise you on keyword research or your logo.

3. Market analysis

A brand agency will inspect your current market position thoroughly and comprehensively and inform you about any new opportunities that may be available for you. The agency also helps to create user series for you and also secure your positioning as well as USPs. The analysis involves important factors like assessment and valuation of your customers and competitors which eventually helps in identifying and building a strong brand for you.

4. Visual Identity

Ultimately a brand consultant in Melbourne should be able to advise you on how perfectly you can blossom and be sighted through your visual identity. For example, your business objectives may warrant for a change in the design of your logo or the colours and shapes used on your website may need some alterations. Proper directives about all these will come from the agency. This way a great visual brand presence will be created which will move together with you online or offline and portray your company in a very exclusive, unique and engaging manner forever.

We request you to get in touch with us in Melbourne to find out about what we have in store for you as a brand agency, and choose from the plethora of services that we can offer.

The value of Social media for small business is priceless.

The year 2020 has made social media for small business absolutely essential. Due to the COVID 19 crisis almost seventy percent of small business owners are going through financial difficulties and constraints. Since the financial situation is tight social media can be a boon and lifeline to many.

Some of the enormous benefits of social media in 2021 for small business are:

a. Options of Customer service that brings you closer to your customers.

b. Free social media accounts allow you to have your brand being recognized at low cost.

c. Features like Facebook Groups or Facebook Events give you scope to have event promotions.

Some social media tips for small business.

1. Small businesses do have a tendency to discard social media at the drop of a hat as the executives fail to explain its value and are unable to assure results out of it. So quantifying the right parameters is a very important function in any organization. A company will always be interested in sales brought about by a post but not much in how many likes it secures.

However apart from sales there are other quantifiable parameters too. Engagement rates of other posts, how much traffic tour website garners through social media, certain typical engagements, say likes versus tweets for instance, can also be monitored. Each of these indicators gives information which is only valuable when it helps your business.

2. Your social media is a reflection of your personality. It’s also an extension of the tone and voice of your brand. It’s your style which attracts your followers and that’s why they prefer your commodities, wares and services and stay there too. Keeps this unique character shining through your posts and this typical image should be part of the guidelines of your branding.

3. Most people consider social media as the right platform for customer service and in brand loyalty. Customer service holds a very important place. The fact is that they look forward to your support through social media and are bound to either approve of or criticize your action. So go ahead and make this a noteworthy interaction.

Here, if you are interested we can help you to leverage your social platforms properly and effectively for your business in Melbourne.

4. There is no room for being casual regarding your presence in social media concerning small business. It doesn’t speak well of a brand which has inconsistent activity and presence there. However that does not imply that you have to be present in social media for 24 hours a day. Posts can be scheduled in advance, weeks ahead of time to be precise, so that your presence and activity appear consistent in these platforms.

Although we wish to assist you with your social media solutions concerning small businesses with respect to Melbourne market scenario, and that too anytime you need us, it’s important that we mention some steps that you should consider looking into.

What do you need to do?

A. There should be a plan.

Without any plan you cannot focus on what you are intending to achieve. Which means that you will have no idea about the returns on the investment you have made. So, any business strategy must have a good plan to start with. It’s true that social media tools can be used for free, however your effort and time are investments too.

You should also have goals which are achievable, precise, calculable and appropriate. They should be well-timed too.

Try to find out that how your competitors are using social media. Although you are not a copycat, learning from the activity of others is not a bad idea and helps in the long run.

Look at other businesses after you have found out about what your competitors are up to. You should be inspired from successful businesses across various industries. Now, where will you look for them? The business sections of most of the social network sites have them in adequate numbers.

B. Identify your audience.

It’s mandatory for you to have an idea about your audience, because only then you can target it and that’s one of the ways social media for small business is very effectively used.

Compile data on your present customers for a start. Then get more details with the help of social media analytics. Very soon you will have ideas about who all are buying from you and communicating online with you.

Once they are identified it will be easier for you successfully speak to them according to their buying characteristics and nature.

C. Have great relationships.

It’s improper to directly ask for a sale. Instead, relationships should be built up over a certain period of time. The greatest advantage of using social media for small business is that you can communicate with your customers straightaway.

Simply reciprocate when your customers engage with you or your contents, advertisements etc. This will help you to win their trust and loyalty. These followers while sharing and liking your contents will also help you spread across social networks and unveil your brand freely and automatically as well.

Although trying to get new customers is absolutely fine but never underestimate the power of a loyal customer base. The more you nurture these relationships the more it will help you to increase these faithful followers who will continuously buy from you.

D. You should be aware about the latest trends.

To create the right kind of content that your customers would be endeared to you need to be aware about the latest trends in social media. Only then you will have ideas about what your customers want when they check into their social sites.

You have to be apt at social listening, which is a very important tool to gather information. This helps in knowing what people want to see or expect to see from the brand. So always keep their present needs at the back of your mind because brand contents have a tendency to become outdated easily.

E. Quality wins over quantity.

It is enough to have quality content for a couple of key social media sites. There is absolutely no need to be present in each and every network. The number of options in social media marketing for small business is astoundingly high. It is not necessary to do it all.

Your social media posts should offer value. People will not be very motivated to follow you if your posts are focused on sales only. These platforms for social media marketing are also about building relationships. So stay human, stay honest and post good content so that nothing will be fake around it.

At the end we humbly remind you to give us a chance and watch your social media marketing in Melbourne soar to new heights with our tactics and strategies.

What is Visual Content?

It is an important tool which helps your website visitors to take proper shopping decisions. A visual content offers a great user experience to the visitor which not only increases brand loyalty for you but results in more conversions. It also helps to reinforce your own branding since the content you are providing is also offering real value to these visitors and it’s a platform to display your products and services for their consideration. The opportunities are endless. It can increase user engagement, help to lessen the difference between online and offline shopping and provide an excellent shopping experience to your visitors albeit virtually. In fact it is nothing short of an online in-store experience for your users.

Why is Visual Content important?

To raise brand awareness:

A research says that more than 60% of people learn visually. Which means that they are only able to retain information satisfactorily if they encounter videos, images and visuals rather than written content.

A survey found that around 85% of people would consider sharing with their friends any video of a brand that they have come across. If you want customers to remember your brand then you have to use visual content. Make use of compelling videos, photos and different visuals so that it is easier for your audience to remember your brand. The more they are shared the more visible your brand becomes.

To engage your customers more:

Not only your audience remains engaged if you add visuals to written content but it also makes your content marketing campaigns very interesting. Visual storytelling is so powerful that with any image which grabs the attention of your audience, you can bring about emotions like fear, anger, joy or sadness. That’s why customers also love to engage with visual content.

To increase website traffic:

Video production is expensive but this investment is essential to garner attention of maximum number of people. You may lose a lot of website traffic and business as well if you dither about making videos a part of your content due to financial reasons. Accept the fact that, videos are the most popular way of content marketing these days.

To improve conversion rates:

An outstanding and fruitful visual content marketing strategy which produces customer engagement and high brand recognition results in increased generation of leads and sales.

So you have learnt that conversion rates are boosted by good visual content. That said, you must ensure that the visual content is used correctly.

Few ways of achieving that are discussed below:

1. Infographics - You may have an idea about infographics if you are familiar with digital marketing. It’s delivery in a simple and effective format and design of visually enticing imagery which are developed as well as visualized in a focused manner. An informative and alluring infographic generates a lot of traffic for your website. On most third-party platforms, there are restrictions about visual layout and amount of written content that can be uploaded by the sellers. So you should try to accentuate and illustrate the main features with the help of your infographics because with only lengthy written content you might get lost in the garbage present there. 

2. Unboxing - A hot trend in visual marketing are videos of unboxing. They have become extremely popular of late among most people including celebrities, YouTube reviewers, and influencers. Your target audience would love and lap up a video that you generate where you unbox a product and explain its features. It’s actually a great way to create stunning content.

3. Personalization - Another key marketing strategy is personalization. This attracts and engages more customers. Here you find ways so that your customers can customize and personalize your commodities for themselves. They should also be able to effectively conjure up visions of the personalizations and customizations they have created. 

4. Pictures - A spectacular photo of a product is very important for grabbing the eyeballs of customers in a business website or an e-commerce store. Customers are usually attracted by sharp and clear photos or pictures with details which display your wares and commodities that you want to sell. However there are ways to make your photos and pictures enticing. Hire a professional photographer with top-notch equipments. Feel free to add uncommon and extraordinary style, elegance and braces to the photos. Finally make sure that they are rendered in high resolution so that details are not lost from them if they are featured online.

5. Emotions -  It is always wiser to use visuals showing authentic situations and emotions. It seems people are not very interested in pictures and visuals that appear highly polished and artificial. However visuals with authenticity have sincere appeal and are sure to draw your audience closer to your brand and business.

6. Video Marketing - You should take some time to narrate a story with video, images or any other visual method because this is an extremely effective way to communicate with your target audience. This method of surefire success has been existing for many years and also known as storytelling; it is bound to generate more interest and engagement.

7. Behind the Scenes - To let people have a glance and peek at behind the scenes is highly effective in getting them interested in what you have to offer. Do make this appear like a very special affair. You can create a situation where your loyal customers are made to feel like stars or celebrities which will encourage others to follow too in the same direction. This idea is a great one as far as your visual content is concerned, and makes your offer seem special which will eventually help in generating more interest.

Finally, a few other important things to remember:

Presentations - Presentations help you to delve into a subject which your audience connects with. You communicate about a subject which your audience is concerned about and with proper visuals you engage with these people easily and successfully.

Charts and graphs - Charts are great in visually explaining a complex relationship between two ideas. They also help to reveal hidden patterns. Line graphs, bar graphs are essential and engaging because what these visual maps can achieve easily, others can’t. 

Screen captures - Screen captures of software are actually images of somebody using your services or products. Notwithstanding the kind of business you are into if you supplement each of your step with these then you can very easily explain to customers the best use of your services or commodities on offer. This will make them more engaged and enhance their loyalty towards your brand.

If visual content is currently a major component and mainstay of your digital marketing then we are there to help you so that you can use more of it and eventually grow your business to new heights and unprecedented levels. As premium website developers we in fact, have a passion to grow things digitally and bring to the table many years of digital marketing experience. We would love to be a partner in your branding exercise and help you achieve your business goals too. 

Feel free to contact us and start a conversation.

Everyone knows that there’s simply a lot of content available today out there. Right now, thousands of contents are in the process of being uploaded on the web. So, for most businesses standing out from the crowd and chaos is difficult.

As a business owner, you need to establish your brand as the special one and differentiate it from that of your competitors, if you want to cut through the noisy digital world. However, this might not be the sole strategy that will sustain your organization forever.

But first, let’s understand and define brand consistency. 

What is it? It is the manner of expression that will affect the way your company connects with the minds of people. The more consistently you transmit through your communication, the more consistently you build your brand. Through words, designs or other means your brand should elicit loyalty and trust from people i.e. customers. It should also lift customer awareness levels.

A brand should not be left open to many interpretations and constant customizations. A brand that changes its character very often is not accepted well. So, it’s mandatory to create brand consistency standards both online and offline. Any communication that a customer has with the brand should consist of brand promises transmitted from you reliably, honestly, and understandably.

Now let’s find out the reasons for the necessity of brand consistency.

Consumers want reliability. They are less likely to recommend your business to other people if they encounter a different experience every time they deal with your brand. Customers will repeatedly do business with you, only if you have a consistent brand identity and you are true to your word.

If you have brand consistency, then your business can:

1. Become acceptable:

Deciding on how you want your business and its values to appear to the public is what branding is all about. Impression remains the same across different experiences if your branding is consistent. Consumers understand that your company does not fail on its promises and stands by its commitments and convictions if you keep your message consistent.

2. Differentiate your brand from competition:

Since successful brands are unique, other businesses don’t give what they do. Your uniqueness and special character should always be kept in people’s minds with the help of your branding. Not simply words but actions should back up what your brand stands for.

3. Make your audience grow:

Consistent branding will help you grow your customer base and at the same time, you can also stay true to the people who supported you from the start. Never lose track of your values even if your business grows exponentially in a very short time. While adapting on the way is welcome, you should never fail to understand your audience and try to enhance your growth together with the people who support your venture.

4. Market products and services:

Effective marketing generates an interest in your brand although sales may not happen immediately. People must realize that they can trust you if you want them to spread the name of your brand and be loyal to you.  

5. Become a reputed brand:

If you want a business branding par excellence, then you must have loyal followers and customers notwithstanding the fact that you already might have a good and steady business. Consistency and effectiveness in your branding keep you alive in people’s minds. If you do not ever deviate from your mission and values, you will for sure create more authority and reputation for yourself in the industry that you are in.

The points mentioned above are all necessary for running a successful organization. If you focus on reaching a maximum number of people and want to bring them under your fold, then the mainstay of your action should be consistency in branding.

Now let’s find out what a brand is made up of.

The first thing that comes to people’s minds when they think “brand,” is the logo of the company. The logo represents your business. It visually expresses what your brand is all about and what it stands for.

The logo must possess the right colour scheme, imagery typography etc. In other words, it must have the right visual elements to grab the eyeballs of the public. Only then you have created the visual identity of your company which is very important for successful branding.

The three essential components of branding are:

1. Intrinsic values, which are the guiding principles and beliefs of your business.

2. The logo, which is how the public recognizes you visually.

3. Expression and communication of your brand message.

Let’s now try to figure out how to avoid brand inconsistencies.

For that, you must go to the source of inconsistencies.

Although it doesn’t feel good to accuse someone, it is of utmost importance to identify where you are off-brand and the reasons for it. It is quite possible that mistakes have been made by the campaign marketer who overlooked or missed a copy review or the email marketer who used an obsolete logo. Apparently, these reasons for inconsistencies are innocent mistakes but they are happening because of poor communication of brand guidelines or maybe there is no awareness about the existence of the guidelines, to begin with. 

You must be authentic too. 

Consumers expect a brand to be authentic and customers, especially millennials, are unperturbed about changing a brand for one which is socially more active. If you want to show your target audience who you are and what is unique about you then your brand can communicate that message very easily for you. Although it sounds simple, to make your brand promote a consistent identity not only your creative department but everyone in your company must know exactly what your brand means and what it stands for.

However, we can simplify things for you as your Brand Consultant.

You cannot afford to stand still when the digital landscape is changing fast with time because then you will be left behind. You can quickly modify yourself to changing circumstances and consumer expectations and activate the flexibility required for your team to remain savvy with the latest trends with the help of our guidelines and customized solutions. You can easily update and customize these guidelines. This means future–proof brand strategy, streamlined and current logos etc. will be available at the click of a button.

Not just designers but everyone should know the guidelines.

Although it is a fact that brand guidelines are developed and maintained by only a handful of people in a company, but it should still exhibit the ideas, values, and culture of the whole organization. Simply put, if all employees in an organization are not part of it, they will never be able to apply it correctly and consistently. 

Here again, we can help you by supporting videos, rich content like images, and guides with embeddable style which will make your brand story come alive. We will make them always available across web and mobile gadgets. So, everyone in your company can use it.

However, in the end, your target audience should feel that you care about them because that is what branding means. No matter your specialty or industry you would like to do everything possible to build up a credible brand. That said, consistent branding will help you to maintain that credibility. The imagery you use together with the values you stand for are critical components of your brand. Add your brand consistency to these and you have a perfect recipe to have a hooked following. 

Finally, let every action and decision of yours be guided by your brand story and you will have customers who would prefer to stay with you for life. 

Are you wondering how to promote your brand? What could be the new marketing strategies required for attracting new customers? In this blog, we will discuss the types of social media content that your brand should be creating.

Social Media is a fundamental method of reaching out to your potential clients and it also creates meaningful interactions on the web. Not only this, social media significantly amplifies your brand image. Nowadays the world is becoming more and more digital. Social media marketing in today’s world has gained phenomenal significance. Brands are mostly recognized by the content they put up on the internet with the help of social media. If they don’t take the help of social media to promote their product or services it means they are missing out on many unique, effective, faster ways of promotion. Social media helps your business to grow and get clients engaged. 

In Melbourne, Facebook is a great source for brands to reach their target audience and sell their products. Social media marketing demands variety and brands must create all forms of content to be in the digital game. Be it images, videos, blog posts or polls, the success of Facebook Marketing in Melbourne depends on content strategy. Brands have to use social media to be social and build meaningful connections with their audience.

Here is a list of contents that your brand needs to create on social media. 

1. Blogs:

A blog is a display of information on the website. It is usually in the form of scripts or write-ups on the world wide web. Posts are usually displayed in chronological order so that mostly the post appears first at the top of the web page. Blogs are usually the work of single individuals or often small groups that cover a single subject or a small topic. It often features the writings of multiple authors, sometimes which are professionally edited. A Blog is nothing but a meaning to maintain or to add content to a website in writing. Blogs are usually a very informative form of content and it can help your brand build authority in a particular domain.

2. Visual content:

Visual content is mainly in the form of Videos and interactive pictures. Image-rich content wins on social media and there is no doubt about this. These kinds of contents are extremely shareable and it catches the attention of the user instantly. Images which tell a story can definitely be good for your brand. The main idea is to engage and the right kind of visual content can do wonders. Also short-videos are immensely famous now and as a brand you simply can’t ignore them.

3. GIFs and other Animated Visuals:

A pictorial style of representing these visuals always gets to the main point. This form of content tells you a story. These are very eye-catching and the information is very easily consumed by the potential customers. Infographics also help in this case, as they are visually attractive and also very informative. Easy consumption, quick information and shareable, that’s the recipe for success. When it comes to Facebook Marketing in Melbourne, content plays a significant role. Study the consumption patterns of your audience and create content that will be received well. It can be list-based articles for your blog or Instagram Stories. Now let’s see what other forms of content have potential of performing well on social media.

4. Podcasts:

Some say podcasts are known as the new radio. Podcasts are computerized sound documents made accessible on the web. It could also be in the form of series that can be easily accessible and downloaded. Podcasts have gained momentum in recent years. Some social media do not allow direct audios to upload. Therefore, brands take the help of podcasts and promote their business by audio recordings. This brings in more success. 

5. Livestreaming:

Livestreaming on social media like Facebook and Instagram is a must for brands to promote their upcoming events or news. The content could be promoted within the stream. Live streaming helps in generating leads. It also helps in product revelation and other audience engagement exercises.

6. Webinars:

Webinars also help in promoting brands online. A webinar is a way to talk or communicate with people directly over the internet. They can visualize who you are, how you talk etc. It is the communication between brands and the audience. It is very important to make your brand look as presentable as possible. Webinars help you achieve the marketing goal. After hosting a webinar brands can consider uploading the recorded webinar to YouTube or Facebook.

7. Ebooks:

eBooks are extremely relevant in today’s digital world and the content of the same needs to be selected strategically. You would want to choose your best content and hire a professional writer with experience in writing eBooks. This helps to showcase your industry or brand. Some fewer businesses and brands take the time to produce an eBook compared to blogs. They can be a great source of generating leads.

8. Reviews:

Nowadays people trust the opinions and experiences of others more than what any company’s say, which is why reviews are so valuable. Regardless of what your brand is, customer reviews are one of the most important building blocks of your brand's reputation. They help others to understand the positive or negative thoughts regarding a brand. Reviews help in building credibility. Good feedback can help the customer to understand and trust the brand. This builds loyalty.

9. Contests:

People love to play games, therefore social media contests can act as a strategy to promote your brand. Think of a prize that your viewers would be interested in winning. This hosting of contests would be related to your business. Then create a schedule for how long the contest will run as well as rules for entering. There would be many interested to win the contest and therefore they would be enrolling themselves. This would also help in generating engagements and brand loyalty. 

To make your business stand out, enhance your customer experience, take advantage of and utilize each social media platform’s features and make or create content that are different from one another. There is no need to be afraid to experiment and this is why you should be very creative with your ideas.
Over time, every brand would form a marketing strategy and would figure out what types of content resonate most with their unique audience. You’ll never know what works best until you try!

Content must educate, inform or entertain. If this basic concept is kept in mind, a proper digital strategy can be implemented on Facebook. Social media is undergoing many changes and brands have to keep up with the trends to consistently create meaningful impacts. The strategy should be reviewed seasonally and the entire content plan needs to be planned out. Also, new platforms should be evaluated to see what they can offer. Review and analysis must be done to check progress and measure performance. 

Marketing is not that hard, if you do what matters most for your brand. If you need help with marketing on Facebook, feel free to reach out to us. We will be happy to help.

How Facebook Marketing can do wonders for Food Businesses in Melbourne?

Restaurant business promotion is a different ball game altogether on social media. You are selling an experience, a human feeling and not a commodity. Hence, your social media marketing strategy should project that imagery in the minds of the audience when they see your brand’s presence on the various platforms. But, now you may start wondering, with all the competitors around how do you make your brand stand out?

There are actually pretty smart tricks up our sleeves to solve your problem.

#Tip No. 1: Invoke emotions -

Consider your brand like a child, build its personality, give values, make it seem appealing to others. Striking the right chord in the hearts of the audience makes them like you more naturally. From a marketing point of view - campaigns that bank on emotional content are more successful than others.

#Tip No. 2: Visual presentation sells -

Show more than you tell. Images, videos, interactive engagement contents, resort to anything. The trick is, keeping it as refreshing as the food you serve.

#Tip No. 3: Make use of colors -

Colors leave an imprint in our mind. Different colors entice our brains differently. You may have noticed several fast food chains use bright colors like red or yellow, while several luxury restaurant brands use dark or subtle chromes like grey, beige or olive. Colors give you visual cues and strongest impulse to consider the brand’s service.

#Tip No.4: Use Hashtags -

If your Facebook page is not popular and small, using hashtags on your posts can help you reach a broad audience. Hashtags make your content discoverable to people and connects your content with relevant themes and interests.

#Tip No. 5: Stay updated with latest trends -

Do what the “popular kids” are doing. By that we mean, be in the know what is happening around in the dining business. Which social media marketing strategies are working and which ones are not? Don’t shy away from jumping on the bandwagon. Staying updated with the latest trends skyrocket your popularity and hence boost your business.

#Tip No. 6: Encourage check-ins -

Check-ins get a lot of attention in promoting your business. Many restaurants provide special offer to their customers when they check in.

Tip No. 7: Share blogs -

Write blogs in a tailored fashion creating your niche for the brand. Share facts, recipes, photos, staff favorites and more. Publish posts about the blogs on your Facebook timeline.

Tip No. 8: Set up food menu on Facebook-

Set up the menu tab plugin for Facebook to take orders online. Allow people to see your menu and order straight from Facebook.Direct the primary call to action button to your food ordering system making placing orders as easy task for the customers.

Tip No. 9: Encourage Facebook Reviews -

Reviews help in decision making whether to buy from a place or not. Encourage your customers to put reviews on FB about their dining experience. Good reviews will help you grade higher in star ranking, bad reviews can serve as a learning of what needs to be improved.

#Tip No 10: Consistent behavior-

Maintaining your online behavior is as important as building it. Post regular content, request people to check your FB page out when they are physically visiting your store, run online contests, produce easily shareable content, etc.

#Bonus Tip: Run Facebook Ads:

There are many kinds of ads that you can run on FB. Choose your goal and create ads accordingly. Sponsored ads on FB have a much higher reach than your organic content. And with the right targeting and a decent budget you can achieve high quality results for your restaurant.

Do you have any questions regarding how FB marketing can help you further? Contact us at mindandmatteraus.com.au and we will get back to you with all the help you need.

The world as we knew in 2019 has changed drastically. It’s a new life for each and every person across the globe better known as the ‘new normal’. The World Happiness Report 2020 complied by experts says that the world is moving towards a collective behavioural pattern. Its’ all about ‘WE’ now. To cope with the crisis people are moving towards greater social responsibility, empathy, togetherness and trust. So, when brands are trying to connect with people during these times they need to take the que.

There are lot of inspiration to be found across the globe. Many big brands have taken the lead in adapting their communication in this changed environment. Many brands are taking an empathetic approach around Covid19.

Informative interactions, safety, health, immunity boosters, FAQs, mental health, help-the-poor are some of the popular content pegs. The idea is to build a brand immunity against a vulnerable, uncertain environment. Consumer behaviour is also unpredictable during this time. So there are unseen threats that need to be fought to keep the bond between the brand and the customers intact. A brand needs to be stronger from within and strengthen its natural immunity just like human beings.

Some big brands and products have the ‘natural immunity’ to survive this phase. Every business needs to survive this and hence it is important to build a marketing and branding strategy which makes it immune to these threats.

So, what are the few things that contribute towards a brand’s natural immunity?

• Brand Image
• Product
• Customer Experience
• Relevant & Engaging content
• Engage customers
• Conversations
• Dialogues
• Interactivity & Gamification
• Creating Immersive Experience

This will help build a relationship with the customers during trying times by breaking the monotony of life during this Covid 19 pandemic. Brands need to erase any mistrust and gain a long-term trust and loyalty of the customers.

All brands/products or businesses will not have the natural immunity and hence they need to acquire the immunity. They must have a definitive strategy for the same. Let us check some of the things that a brand needs to adapt and focus on during this period to acquire this external immunity and sustain through.

• Focus on customer expectations
• Tell more, Sell less
• Engage through stories
• Educate the customers
• Increase ‘share of empathy’
• Smaller experiential campaigns
• Build transparent authentic communication

Overall a sense of solidarity with the community has to be built. Customers will stick to brands that stand for values and a higher purpose. The messaging needs to be that the brand stands for people over profit.

The story that will be remembered long after the pandemic is over is how we survived the crisis together. The brands need to be part of this story and express a feeling of togetherness, a feeling of solidarity. The new world requires a new thought process and brands would do well to adapt quickly to stave off the new challenges with a new defence mechanism that will not only help them survive the new normal but excel.

Times they are changing.

Life as we know has changed drastically. There is a massive behavioural change in society as a whole, which in turn has a direct effect on consumer behaviour. Many businesses have taken a hit due to the current Covid19 pandemic.

First thing that comes to the mind is that people are unable to travel. It’s mostly staying at home and around. So, it’s an opportunity for local and small businesses. People are wary about going to stores physically yet but they would still go out to the nearest store to get their daily needs. So how do you make sure that they visit your store for their needs?

Small businesses have taken to digital marketing but most lack an integrated approach. A proper online and digital marketing strategy can make a significant difference during this time. It can also create a foundation for acceleration in the future. The right strategy will help local businesses build immunity against major disruptions that businesses are facing due to Covid19 pandemic.

Business owners who accept the logic and wants to invest their energy in getting an online and digital marketing strategy in place feel lost as to what to do and where to start. Let’s look at some of the pointers one should consider for a digital marketing strategy. We understand that the stakes for a small business owner couldn’t be higher at this point.

Adapt to the new normal

Small and local businesses mostly depend on word-of-mouth and walk-ins for customers. Much has changed due to the pandemic and customer walk-ins have dropped drastically across the globe.

People are scared to venture out yet especially elders. Even if your customers are venturing out it is more likely to shop local. As a small business owner you need to have a consistent integrated communication approach. Even if we are forced to maintain social distancing, customers and businesses are getting connected digitally across the world.

Let’s look at few steps that small businesses should adapt.

• Be active on Social Media. Use one or two platforms viz. Facebook & Instagram which can be managed well and consistently.
• Make sure your listing pops up in local search in Google
• Activate WhatsApp for Business and circulate physically and digitally
• Communicate your offers, safety measures, home delivery services etc. through all channels online. Physical stores should have posters and cards as well.
• Adapt a responsive and smart content strategy
• Let your customers know about timings of your business

Now is the time to embrace a proactive digital approach. The transformation will put your business in good stead not only during this period but for the future as well.

As we are confined mostly at home, it’s an opportunity to use our time wisely. Normally we are so taken up with our daily routine that we seldom get time to think and learn. Before you plan a digital marketing strategy there are few things that you can do which can be the basis of your plan.

• Identify your customers and their needs
• Behaviour of your customers - Likes, dislikes, buying pattern etc.
• Get some kind of a feedback mechanism in place
• Formulate a strategy to serve your customers better
• Revisit your offline marketing strategy and integrate with digital.
  Amplify everything on social media
• Get a website up and running. Integrate Google Analytics to track visitors.
• Have a paid marketing plan on social to keep your business on the top of the mind of your customers

The above ideas once implemented will give a positive edge to any small business. You know your customer well and you will know how to reach out to them.

Get help where you need

Managing a consistent digital marketing strategy can sometimes be overbearing for small businesses. Planning, content development, implementation might feel like a lot of work without proper domain knowledge. At Mind & Matter we help you get an awesome digital marketing strategy up and running. Your brand looks and feels like any other bigger brand. We create a customised strategy for your business with the help of our experts.

So if you need help to roll out your digital marketing, look no further.

The internet is flooded with various forms of content. Every morning we are bombarded with new content. As we scroll through our mobile phones rather innocuously we don’t realise how content influences our thoughts. The fact is that we are majorly influenced by online content.

Brands are connecting to their existing and probable customers through content. Over the years content marketing has evolved massively. The patterns and formats are also changing every day. Brands are increasing their share of voice through engaging and interactive content.

Big brands and organized businesses have agencies to manage their content but it is the middle level and small businesses which need help in getting a structured content marketing plan. There is also a misconception that if my product/business is good enough I don’t need content marketing. Nothing can be further from truth and this is hurting businesses and they are falling behind.

If you want your content marketing to get new customers or retain your customers there are few points one needs to keep in mind.

• Identify in what platforms your audience is available
• Be present in all the platforms where your target group in available
• Some popular platforms are Facebook, Instagram, YouTube and Twitter
• Discover and publish diverse and customised content to appeal to every segment
• Social listening is an important aspect to understand your audience

Customised content is critical to address the diverse audience a business may have to connect with a varied sensibility of a wide range of people.

What makes customized content so important?

Priorities of people are different when they search for content. They search for varied topics and formats like videos, creatives and blogs.

Your profile of your social media followers is a good place to start understanding who engages with your brand. Genuine followers/fans give a good insight.

• Understand their interests. Type of topics like animals, food, festivals etc
• Understand their job/work profile
• Check out what devices are they logging with.
• Are they married or single?

There are numerous tools to filter audience groups which one need to consider if you are looking at deeper understanding of your audience.

• Persona: These could be millennials, new parents, working professionals, small business owners, interests etc.
• Buying behaviour: Understand their buying pattern viz. brand conscious, looking for deals, health conscious etc
• Demographics: Gender analysis, age, income levels etc.
• Mobile device: Percentage of Android and iOS users.

Now get on the job to create customised and a variety of content that appeals to the majority of your audience. Some content pegs and ideas are given below.

• Create smart brand posts/videos
• Humour is always popular
• Run Quiz contests and polls
• Memes are very popular now
• Tips & Trivia is very engaging
• Important information
• Festival wish posts/videos
• Current affairs that can be integrated
• Localised content for small businesses

Final Thoughts:

Any content requires brand integration. Your design, colours, templates, fonts and communication needs to be consistent. It should look and feel like your brand. Content needs to be contextual and relatable to the current environment.

Churning exciting content everyday requires meticulous planning. A good content strategist requires a great eye for good content and connect with the audience insights. The space is very dynamic and requires dogged involvement.

If you are looking to get professional help and focus on your core expertise of running your business we are there to help. Mind & Matter has a young and vibrant team of professionals who can strategise and churn out awesome content for your brand. Be it a small business or a big brand we have handled all with great success.